Imagine you have a lemonade stand on your street. Every day, kids and adults come by, some look at your stand, some ask for the price, and some buy a glass of lemonade. Now, imagine if someone gave you a little notebook where you could jot down some important stuff: like how many people walked by, how many stopped to chat, and how many bought your lemonade. Cool, right? That’s what the Google Business Profile (previously Google My Business) is – but for your business online.

Google’s recent API update impacts your veterinary practice’s Google Business Profile (GBP) metrics. While you may see fewer views, the data is now more accurately reflecting your customer interactions. Here’s what to know about the changes and how to leverage the new insights for your practice.

SSL certificates are essential for any business striving for credibility and success. They show clients that you value their trust and security, a crucial step in building lasting relationships and growing your veterinary practice.